Brian Facchini enters his fourth season with the Detroit Lions as Chief Communications and Brand Officer. In his current role, Facchini oversees all aspects of team communication, marketing, brand management, game presentation and community relations. He works closely with Principal Owner Sheila Hamp and President and CEO Rod Wood on communications and brand strategy for the Lions.
In 2024, Facchini led the launch of new Detroit Lions uniforms that feature home blue, road white and alternate black jersey combinations that provide a modern-classic look to the Lions' on-field performance. Facchini also helped lead the organization's efforts surrounding the 2024 NFL Draft in Detroit. The event, which set an event attendance record with more than 775,000 people visiting the city over three days, was a collaborative effort across the team, city and county officials.
During the 2022-23 season the Detroit Lions communications team was the recipient of the Pete Rozelle Award. The award is given annually by the Professional Football Writers of America to the team communications staff that consistently strives for excellence in its dealings with the media.
Prior to joining the Lions, Facchini spent 10 years in various communications leadership roles at Nike Inc. During his time with the global sportswear giant, he led communications efforts across Nike Athletes and Sports Marketing, Nike Global Basketball, and the Jordan Brand. Facchini led strategic communications for the iconic Nike Sports Marketing organization, providing guidance to executives and key global athlete icons as the Senior Director, Global Athletes and Sports Marketing (2021-22). Prior to that he led global communications strategy for Nike Basketball (2016-2021), including the innovative launch of the Nike x NBA partnership and worked closely with key male and female Nike Basketball athletes to promote products and initiatives around the world.
Facchini joined the Jordan Brand in 2011 as Director of Global Communications where he created communications strategy and led all communications for the iconic brand. During a period of unprecedented growth for the brand, Facchini led initiatives around the 30th anniversary of the Air Jordan, global athlete tours and a rebirth of the Jordan Basketball business. He also led communications around Jordan Brand's initial ventures into college football and professional golf.
Facchini began his professional career in the NBA where he held key communications roles for the Oklahoma City Thunder, San Antonio Spurs, and the Portland Trailblazers. He was named Director of Basketball Communications for the Thunder in 2008 and helped the team establish a culture and brand that represented the unique and passionate fan base in Oklahoma. Facchini's team led communications efforts around three future NBA MVPs and both coach and executive of the year winners.
After starting his career as an intern with the Portland Trailblazers in 1997, he held escalating roles with the Blazers before joining the Spurs in 2003. Facchini served as a Basketball Communications Manager with San Antonio, a tenure that saw the team capture the NBA Championship in 2005.
Facchini oversees the Detroit Lions Foundation and currently sits on the board of CATCH Charity for Children, the foundation originally started by legendary Detroit Tigers manager Sparky Anderson.
A Portland, Ore. native, Facchini attended Washington State University and Portland State University with a focus on History. He and his wife Summer have two children, Grace and Lucas.
