Behind the scenes: Ford Field naming rights announcement
View behind the scenes photos of the video production announcing the Ford Field naming rights extension on March 28, 2025, featuring Dan Campbell, David Montgomery, Barry Sanders, Big Sean and Kid Rock.
American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Detroit Lions head coach Dan Campbell and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions running back David Montgomery (5), Detroit Lions head coach Dan Campbell, Lions Legend Barry Sanders (20) and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean and Detroit Lions head coach Dan Campbell during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions running back David Montgomery (5) and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Behind the scenes from the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Detroit Lions running back David Montgomery (5) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions running back David Montgomery (5), Detroit Lions head coach Dan Campbell, Lions Legend Barry Sanders (20) and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Lions Legend Barry Sanders (20) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
The Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions running back David Montgomery (5), Detroit Lions head coach Dan Campbell, Lions Legend Barry Sanders (20) and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions running back David Montgomery (5) and Detroit Lions head coach Dan Campbell during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Detroit Lions running back David Montgomery (5) being interviewed during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Lions Legend Barry Sanders (20) being interviewed during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions running back David Montgomery (5), Detroit Lions head coach Dan Campbell, Lions Legend Barry Sanders (20) and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock and Detroit Lions head coach Dan Campbell during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions running back David Montgomery (5), Detroit Lions head coach Dan Campbell, Lions Legend Barry Sanders (20) and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Detroit Lions head coach Dan Campbell during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions running back David Montgomery (5), Detroit Lions head coach Dan Campbell, Lions Legend Barry Sanders (20) and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, Detroit Lions head coach Dan Campbell and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock and American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean, American rock artist Kid Rock and Detroit Lions head coach Dan Campbell during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Detroit Lions running back David Montgomery (5) and Detroit Lions head coach Dan Campbell during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Lions Legend Barry Sanders (20) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock, American rap artist Big Sean and Detroit Lions running back David Montgomery (5) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean and Lions Legend Barry Sanders (20) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Lions Legend Barry Sanders (20) and American rock artist Kid Rock during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Lions Legend Barry Sanders (20) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean and Detroit Lions running back David Montgomery (5) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean and Lions Legend Barry Sanders (20) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Lions Legend Barry Sanders (20) during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Detroit Lions running back David Montgomery (5) being interviewed during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
Lions Legend Barry Sanders (20) being interviewed during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rap artist Big Sean being interviewed during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
American rock artist Kid Rock being interviewed during the Ford naming rights event at Ford Field on March 7, 2025 in Detroit. (Jeff Nguyen/Detroit Lions)
