SANTA CLARA – The heartbreak was all over Detroit Lions head coach Dan Campbell's face after his team fell in the NFC Championship Game Sunday, 34-31, after letting a 17-point halftime lead slip away.
Campbell lamented the missed opportunities and some uncharacteristic play by his team in the second half, but he didn't regret two fourth-down decisions in the second half in 49ers territory Detroit didn't convert.
The first was a 4th & 2 from the San Francisco 28-yard line with seven minutes left in the third quarter with the Lions ahead 24-10 at the time. Quarterback Jared Goff couldn't convert on a pass to wide receiver Josh Reynolds and the Lions turned it over instead of trying to attempt a 46-yard field goal to push the lead back up to 17.
The second was a 4th & 3 from the 49ers' 30-yard line midway through the fourth quarter with the Lions this time trailing 27-24. Goff was flushed from the pocket and came up short on a deep throw to wide receiver Amon-Ra St. Brown. Campbell turned down a 48-yard field goal attempt that could have slowed the momentum the 49ers had built up to that point in the second half.
"I just felt really good about us converting and getting our momentum and not letting them play long ball," Campbell said after the game. "They were bleeding the clock out, that's what they do, and I wanted to get the upper hand back.
"It's easy hindsight and I get it. But I don't regret those decisions and that's hard. It's hard because we didn't come through and it wasn't able to work out. I understand the scrutiny I'll get, that's part of the gig, man. It just didn't work out."
Campbell has been aggressive all season long and most of the time they've come up on the right side of a lot of those calls. Unfortunately, in the biggest game of the season it wasn't one of those times.
"I love it," Goff said after the game of the two tries on fourth down. "We have to convert."
View photos from the Detroit Lions vs. San Francisco 49ers NFC Championship game at Levi's Stadium on Sunday, Jan. 28 in Santa Clara, CA.

Detroit Lions wide receiver Amon-Ra St. Brown (14) before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions fans before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions Head Coach Dan Campbell before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions General Manager and Executive Vice President Brad Holmes before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

American actor, comedian, screenwriter, and producer Keegan-Michael Key and Detroit Lions legend Glover Quin (27) before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back Craig Reynolds (13) in the locker room before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Josh Paschal (93), Detroit Lions defensive lineman Levi Onwuzurike (91), and Detroit Lions defensive lineman Aidan Hutchinson (97) before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Penei Sewell (58), Detroit Lions tackle Taylor Decker (68), and Detroit Lions quarterback Jared Goff (16) before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Penei Sewell (58) before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions fans before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions Wide Receivers Coach Antwaan Randle El before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions Defensive Coordinator Aaron Glenn before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions quarterback Jared Goff (16) before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions Offensive Coordinator Ben Johnson before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions quarterback Jared Goff (16) before an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Amon-Ra St. Brown (14), Detroit Lions linebacker Alex Anzalone (34), Detroit Lions linebacker Jalen Reeves-Maybin (42), and Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Lions Legend Barry Sanders (20) serves as an honorary captain during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back Craig Reynolds (13) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tight end Sam LaPorta (87) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back David Montgomery (5) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions offensive lineman Graham Glasgow (60), Detroit Lions running back David Montgomery (5), and Detroit Lions center Frank Ragnow (77) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Taylor Decker (68) and Detroit Lions wide receiver Jameson Williams (9) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Jameson Williams (9) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Jameson Williams (9) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Jameson Williams (9) scores a touchdown during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Josh Reynolds (8), Detroit Lions wide receiver Jameson Williams (9), Detroit Lions wide receiver Amon-Ra St. Brown (14), and Detroit Lions quarterback Jared Goff (16) celebrate after a touchdown during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Aidan Hutchinson (97) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions linebacker Derrick Barnes (55) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions cornerback Cameron Sutton (1) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Alim McNeill (54) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions linebacker Alex Anzalone (34) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions Head Coach Dan Campbell and Detroit Lions defensive back Brian Branch (32) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman John Cominsky (79) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions guard Kayode Awosika (74), Detroit Lions tight end Sam LaPorta (87), Detroit Lions quarterback Jared Goff (16), and Detroit Lions tackle Penei Sewell (58), Detroit Lions offensive lineman Graham Glasgow (60) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tight end Sam LaPorta (87) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back Jahmyr Gibbs (26), Detroit Lions tackle Taylor Decker (68), and Detroit Lions tight end Sam LaPorta (87) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back David Montgomery (5) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions Offensive Coordinator Ben Johnson during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Amon-Ra St. Brown (14) and Detroit Lions offensive lineman Graham Glasgow (60) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Penei Sewell (58), Detroit Lions offensive lineman Graham Glasgow (60), Detroit Lions running back Jahmyr Gibbs (26) and Detroit Lions center Frank Ragnow (77) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back David Montgomery (5) scores a touchdown during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions Head Coach Dan Campbell during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back David Montgomery (5) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Amon-Ra St. Brown (14) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Penei Sewell (58), Detroit Lions running back David Montgomery (5), and Detroit Lions offensive lineman Graham Glasgow (60) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions offensive lineman Graham Glasgow (60) and Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tight end Sam LaPorta (87) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions cornerback Kindle Vildor (29) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive back C.J. Gardner-Johnson (2) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Romeo Okwara (95) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Amon-Ra St. Brown (14) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions linebacker Malcolm Rodriguez (44) intercepts a pass during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back Jahmyr Gibbs (26) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Penei Sewell (58), Detroit Lions offensive lineman Graham Glasgow (60), and Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Amon-Ra St. Brown (14) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions offensive lineman Graham Glasgow (60) and Detroit Lions running back Jahmyr Gibbs (26) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back Jahmyr Gibbs (26) scores a touchdown during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Jameson Williams (9) and Detroit Lions running back Jahmyr Gibbs (26) celebrate after a touchdown during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Josh Paschal (93) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Donovan Peoples-Jones (19) returns a punt during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back David Montgomery (5) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back David Montgomery (5) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Jameson Williams (9) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Penei Sewell (58) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Amon-Ra St. Brown (14) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back Jahmyr Gibbs (26) and Detroit Lions center Frank Ragnow (77) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions linebacker James Houston (41) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tight end Sam LaPorta (87) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Amon-Ra St. Brown (14) and Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions quarterback Jared Goff (16) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions linebacker Jack Campbell (46), Detroit Lions defensive lineman Alim McNeill (54), and Detroit Lions defensive lineman Aidan Hutchinson (97) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Jameson Williams (9) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions punter Jack Fox (3) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Aidan Hutchinson (97) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions cornerback Cameron Sutton (1) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Tyson Alualu (92) and Detroit Lions safety Ifeatu Melifonwu (6) sack San Francisco 49ers quarterback Brock Purdy (13) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Tyson Alualu (92) and Detroit Lions safety Ifeatu Melifonwu (6) sack San Francisco 49ers quarterback Brock Purdy (13) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tight end Sam LaPorta (87), Detroit Lions tackle Penei Sewell (58), Detroit Lions offensive lineman Graham Glasgow (60), Detroit Lions center Frank Ragnow (77), and Detroit Lions guard Kayode Awosika (74) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions defensive lineman Alim McNeill (54) sacks San Francisco 49ers quarterback Brock Purdy (13) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Amon-Ra St. Brown (14) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tight end Sam LaPorta (87) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions running back David Montgomery (5) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Penei Sewell (58), Detroit Lions quarterback Jared Goff (16), and Detroit Lions offensive lineman Graham Glasgow (60) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Taylor Decker (68), Detroit Lions quarterback Jared Goff (16), Detroit Lions running back David Montgomery (5), and Detroit Lions wide receiver Antoine Green (80) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions tackle Penei Sewell (58), Detroit Lions offensive lineman Graham Glasgow (60), Detroit Lions quarterback Jared Goff (16), Detroit Lions center Frank Ragnow (77), and Detroit Lions guard Kayode Awosika (74) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Jameson Williams (9) scores a touchdown during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions wide receiver Jameson Williams (9) scores a touchdown during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)

Detroit Lions kicker Michael Badgley (17) during an NFC Championship football game against the San Francisco 49ers on January 28, 2024 in Santa Clara. (Detroit Lions via AP)
UNCHARACTERISTIC MISTAKES
All season the Lions have been able to counter just about every blow opponents have delivered to them. It speaks to the grit and toughness of this team.
But for some reason they couldn't find a way to answer back in the second half Sunday as they saw a 17-point lead turn into a 10 point fourth-quarter deficit.
They had some uncharacteristic mistakes including failing to convert the two fourth-down plays, drops by a number of usually reliable pass catchers, a lost fumble, and then defensively not being able to make the critical stop at a key moment to shift the momentum.
"It's hard when you lose that way," Campbell said. "You feel like you get your heart ripped out."
Lions defensive lineman Aidan Hutchinson, who had two passes defended but didn't record a sack for the first time in five games, said it simply came down to them not making enough plays in the second half.
"We couldn't make enough plays to stay in it," he said. "That's kind of how these games go. We usually do, but we couldn't today."
EXTRA POINTS
- Running back David Montgomery had a nice game in the loss, rushing for 93 yards on 15 carries (6.2 average) and also catching two passes for 20 yards. The Lions had 182 yards rushing as a team.
- Second-year linebacker Malcolm Rodriguez also had a nice game having to fill in for the injured Derrick Barnes. Rodriguez had six tackles, one tackle for loss and an interception.