DETROIT –The Detroit Lions announced today that the team will wear all four of their new uniforms during the 2017 season. Aside from their new home and away uniforms, the Lions will wear throwback uniforms November 23 for the 78th Thanksgiving Day Classic game against the Minnesota Vikings (12:30 PM; FOX) and their new color rush uniforms when they face the Chicago Bears in a nationally televised game (4:30 PM; NFLN) at Ford Field Saturday, December 16.
The new Nike Vapor Untouchable uniforms were unveiled during a season ticket member event at Ford Field on April 13. The event completed a full rebranding that began with the team introducing an updated logo, new logotype and a new proprietary font to season ticket members in February.
NEW UNIFORM ELEMENTS
Home Jersey
- The Lions new home jerseys remain Honolulu Blue, a color first established in 1934.
- The numerals were developed and customized specifically for the Lions uniform based on the team's new logotype. They are now silver, trimmed in anthracite – the newest color to the Lions visual system, officially 'dark steel grey.'
- The sleeves feature a silk-screened wide horizontal silver stripe, inside two smaller silver stripes. The wide stripe is stenciled with 'LIONS' on the right sleeve and 'WCF' is featured in front of blue and silver vertical bars on the left sleeve in honor of the team's previous owner, William Clay Ford, Sr.
- Numerals (also silver) remain on the shoulders just above a silver Nike brand 'swoosh.'
- Players' nameplates on the back of the uniform are also silver (no trim) like each set of numerals.
Away Jersey
- The road jerseys are the traditional "road whites," with blue numerals trimmed in dark steel grey.
- Sleeves are similar in style to the home uniforms except the striping is Honolulu blue.
- The right sleeve features 'LIONS' screen-printed in white and the left sleeve again features the initials WCF with two vertical bars (Honolulu blue and silver).
- Players' nameplates on the back of the uniform are also Honolulu blue (no trim) like each set of numerals.
Color Rush Jersey
- The new color rush jerseys are dark steel grey (anthracite) colored with white numerals trimmed in Honolulu blue.
- Sleeves are similar in style to the away uniforms with the Honolulu blue striping.
- The right sleeve features 'LIONS' screen-printed in white and the left sleeve again features the initials WCF with two vertical bars (Honolulu blue and silver).
- Players' nameplates on the back of the uniform are also white (no trim) like each set of numerals.
Throwback Jersey
- The throwback jersey replicates what the team wore in their inaugural season in Detroit (1934) which was the inception of 'Honolulu blue.' The jersey is solid Honolulu blue with silver traditional block numbers; there is no striping on the sleeves or numbers on the shoulders.
- Players' nameplates on the back of the uniform are also silver (no trim) like the numerals.
For more information about the Detroit Lions new and historical uniforms or retail information, please visit: Detroitlions.com/uniforms.
