DETROIT - The Detroit Lions, first awarded marketing rights for Canada through the NFL's Global Markets Program this past spring, will host their first two Canadian fan events in Ontario. These events are open to the public.
"We are thrilled to be hosting fan events throughout Ontario this season," said Detroit Lions SVP, Marketing and Brand Emily Griffin. "The Lions have incredible fans in Canada, particularly in Windsor, and they've been an integral part of our fanbase since the team was established in Detroit. The opportunity to engage with them more deeply, especially during this historic 2024 season, is something we're very excited about."
DETROIT LIONS TAILGATE PARTY
WHAT: On Sunday, December 15 the Lions will be taking over a local Windsor, Ontario venue to put on a tailgate for the Detroit Lions vs. Buffalo Bills game at 4:25 EST. The event will feature tailgate games, a DJ, giveaways, a chance to enter to win autographed memorabilia and viewing options both indoor and outdoor to watch the game. The event will be held rain or shine and is free. No tickets necessary.
WHO: Detroit Lions personnel
WHEN:
Sunday, December 15, 2024
Tailgate Opens: 12 PM EST
Kickoff: 4:25 EST
WHERE:
Factory House
5240 Tecumseh Rd E
Windsor, ON
N8T 1C6, Canada
DETROIT LIONS VS. CHICAGO BEARS WATCH PARTY
WHAT: The Detroit Lions are bringing the Ford Field experience to Canada Life Place for a ticketed Watch Party as the Lions take on the Bears on December 22. Tickets will go on sale Tuesday, November 26th for $10 at 10 AM EST.
The gameday party starts at 11 AM EST on Dundas Street with music, food trucks and interactive fan games. All fans in attendance will receive a custom rally towel and early arriving fans will receive a custom Detroit Lions tuque hat. A pop-up Lions Supply shop will also be onsite for fans to outfit themselves in Lions gear.
WHO:
Lions Mascot Roary
Detroit Lions Cheerleaders
Honolulu Boom
WHEN:
Sunday, December 22, 2024
Pregame Tailgate Takeover Opens: 11 AM EST
Gates Open: 12 PM EST
Kickoff: 1 PM EST
WHERE:
Canada Life Place
99 Dundas St, London
ON N6A 6K1, Canada
First launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events and commercial opportunities. NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each year. Clubs are awarded rights for at least a five-year term through the program, and during this period can pursue activities in that international market that are consistent with what they can do in their home market.
