Detroit, MI (September 26, 2024) - To celebrate the 2024 season and the reintroduction of the team's black uniform, the Detroit Lions announce the launch of Grit City Spirits with two limited edition releases - Grit City Straight Bourbon Whiskey and Grit City Vodka. The spirits are widely available at retailers throughout Michigan and produced in collaboration with craft distillery BOTLD, known for a more adventurous selection of spirits.
Paying tribute to the grit, loyalty, and camaraderie that come with being a Detroit Lions football fan, the brand's packaging is designed by Weholden—renowned for developing some of the most beloved and successful spirits brands in the past decade.
Thanks to a partnership with local distributor, Imperial Beverage, fans can purchase Grit City at retailers throughout Michigan—making it the perfect choice for Motor City fans, collectors, and diehard tailgaters alike.
Grit City Straight Bourbon Whiskey (86 proof) offers rich and robust notes of corn, rye, and a hint of malted barley. Grit City Premium Vodka (80 proof) is gluten-free with a smooth and slightly sweet taste with subtle notes of corn and pepper.
"It's exciting to launch Grit City Spirits as it commemorates Lions history, Detroit pride and creates a unique touchpoint for fans as we welcome the return of the black uniform, now called 'Motor City Muscle'," said Detroit Lions Vice President of Corporate Partnerships Mace Aluia. "From our fan's personal Den to any given tailgate, the inaugural release of these spirits will mark a special time in franchise history."
"BOTLD is proud to work with the Detroit Lions to produce Grit City Spirits, helping provide an additional way to engage with fans and celebrate a storied, American city," offers Andrew Auwerda, BOTLD's Founder. "We're grateful for the partnership with our Michigan distributor—the family-owned and operated Imperial Beverage—to help keep local retailers well-stocked."
New Grit City Spirits will be released by the Lions and BOTLD over the next several years to commemorate significant milestones and historical team moments. For timely information, visit gritcityspirits.com, and follow at @gritcityspirits.
